Why NNCG Does Not Work with MLM Businesses

At NNCG, our support through markets is designed to support independent businesses—those that have full control over their operations, including product selection, production where relevant, pricing, and marketing. We aim to create opportunities for genuine entrepreneurs, makers, and small business owners who are building something of their own.

Multi-Level Marketing (MLM) businesses, while often marketed as independent opportunities, do not fit this model. Despite often being called "independent consultants," MLM sellers operate under guidelines set by larger, often international corporations. This means they have no say in critical aspects of their business, including product pricing, production where relevent, development, sourcing, and branding.

Some key differences between independent businesses and MLM consultants include:

• Control Over Products: Independent business owners choose, develop, or produce their own products, allowing them to adapt to customer demand. MLM consultants can only sell what the parent company provides.

• Pricing: Independent businesses set their own prices, while MLM consultants must adhere to pre-determined pricing structures.

• Marketing Strategies: Small business owners can tailor their marketing approach, whereas MLM consultants often follow company-provided guidelines and materials.

• Business Ownership: Independent businesses grow in value over time, while MLM consultants do not build equity—they are essentially external sales representatives.

A Note on Ethical Considerations: There are also broader concerns about the MLM business model, particularly regarding sustainability and financial viability for sellers.  

As an organisation that supports individuals and small businesses in building long-term success, we focus on enterprises where traders have full control over their business operations.

While we appreciate the dedication of those involved in MLMs, our priority is to support truly independent businesses, ensuring our markets remain a space for community,  local enterprise, creativity, and sustainable growth. Our decision is not a criticism of those who choose to participate in MLMs, but rather a reflection of our commitment to creating a marketplace that best supports small, independent businesses.